SEASONAL RECOMMENDATIONS
HEARTLESS
TRUE LOVE IS RARE
HEARTISH
Heartish celebrates the unique cultural richness of Anatolia. A sustainable fashion initiative aiming to reinterpret 8 ethnic fabrics from 8 different regions using innovative production techniques, the brand seeks the secret of originality in centuries-old weaving techniques; extracting the most beautiful stories from the dusty pages of history and adding a contemporary interpretation.
HEARTLESS
Heartless is being reshaped with an environmentally conscious touch. With sustainable and timeless jersey designs, it offers comfort that is good for both your body and the planet. With its 'But not for the Nature' spirit, it aims to make fashion conscious while remaining in harmony with nature.
SHOP
Heartish is more than just a store; it's a place for sustainable living. With over 100 eco-friendly brands, we bring together ethical production, style, and conscious consumption.
WHAT ARE WE DEEPLY ATTACHED TO?
Tülay Genç's team leader is her daughter, Fulya Genç Kadıoğlu, the first graduate of the master teacher training program she wants to pass on across generations. Of course, the team isn't limited ...
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Tülay Genç's Journey into the Cocoon
Tülay Genç and Heartish crossed paths by chance. We were on a trip to Antakya, looking for the right loom for silk weaving. After our first meeting, she offered us tea and spicy bread. She told us ...
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