heartish x maira swimwear

As the fashion world embraces sustainability more and more each year, its meaning is also expanding. At Heartish, we concentrate on our collections with the aim of finding common solutions to the problems of both the fashion world and consumers. In pursuing this goal, we prioritize finding common ground with our colleagues with whom we move forward.

This year, we teamed up with Maira Swimwear, a brand whose every collection we've loved since its inception and whose production process we know down to the last detail – a brand known for its eco-friendliness. The brand takes its name from the Nereids, one of the 50 water nymphs, daughters of Nereus, in ancient Greek mythology. These sisters are goddesses who help nature, especially the seas and oceans; they are tasked with assisting sailors in need and are on Poseidon's side. On Maira's path, we embarked on a wonderful journey with Selin Ölmez, the owner of a brand that believes one of the most important steps in creating a minimalist lifestyle is not to infringe upon the rights of future generations.

We've created a pareo that you can use not only at the beach, by the pool, or on vacation, but also on your sofa in winter, on a wicker chair in your garden in summer, or on your bedroom wall. We wanted to offer more than just a disposable, short-lived, or potentially surplus product.

Wishing you many happy days and use it in every season.