{"title":"Etem Ruhi","description":"\u003cp data-mce-fragment=\"1\"\u003eWith its baths, herbalists, and hospitality offerings of rose water and incense, Istanbul has been intertwined with beautiful scents throughout the ages. Etem Ruhi Bey, who was engaged in the textile trade in the 1910s, also had a special interest in this culture. For years, he experimented with different essences, and presented his creations to the people of Istanbul first in his shop in the Grand Bazaar and then in the workshop he established with his wife, Mihriban Meryem Hanım, in Aksaray.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e With its diverse fragrances and elegant bottles, this boutique brand, whose products reached the leading pharmacies of the time and Anatolian cities, gradually came to an end from the 1950s onwards with the widespread adoption of mass-produced colognes.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e Years later, Etem Ruhi Bey's grandchildren, with the aim of keeping their grandfather's memory alive, came together with designers and craftspeople and began creating the contemporary Etem Ruhi series, which offers modern interpretations of the refined traditions of the past.\u003c\/p\u003e","products":[{"product_id":"fragrant-splash-citrus-blend-290-ml","title":"Fragrant Splash - Citrus Blend 290 ml.","description":"\u003cp data-mce-fragment=\"1\"\u003e Etem Ruhi Citrus Blend offers a contemporary interpretation of the classic lemon cologne by blending lemon, bergamot, and mandarin scents with floral and woody notes. It is presented in a unique bottle design and a ceramic cap that subtly diffuses the fragrance.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cem data-mce-fragment=\"1\"\u003eA contemporary twist on the traditional Turkish cologne experience where it is customary to offer a fragrant splash to one's guests, Etem Ruhi Citrus Blend is designed to be shared. The unisex fragrance, a sophisticated arrangement of Mediterranean citrus fruits with floral and woody notes, is presented in its unique splash bottle with a scent-diffusing ceramic lid.\u003c\/em\u003e\u003c\/p\u003e","brand":"ETEM RUHİ","offers":[{"title":"Citrus Blend \/ 290 ML","offer_id":42248945991856,"sku":"","price":1200.0,"currency_code":"TRY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/4617\/3872\/products\/EtemRuhiDekupe1.jpg?v=1670927019"}],"url":"https:\/\/heartish.co\/en\/collections\/etem-ruhi.oembed","provider":"HEARTISH","version":"1.0","type":"link"}